Lesman joins DRC as marketing coordinator
Wednesday, 05 September 2012 12:02

Minnesotan now a resident of Dundalk

by Ben Boehl

    It’s time to meet the newest member of the Dundalk Renaissance Corporation  (DRC) team — Diane Lesman. She takes over as the new marketing and development coordinator after arriving from Minnesota.
    She is not only the newest member of the DRC team, but one of the newest residents of Dundalk, as she moved in on Aug. 26. She noted that Dundalk has a small town feel where the people are authentic.
    “People here are very straightforward. They tell you what they think,” Lesman said with a smile.

    Lesman decided that if she was going to work in the Dundalk area, she thought she could only get a true perspective on the area by living in Dundalk.
    She is also impressed with the longevity of some of the residents. For example in her neighborhood, many of the homes were built in the 1950s and still have the original owners.
    “There is a lot of people who’ve been here their whole lives,” Lesman added. “Even the woman next door is not original, but has been here for 35 years.”
    Leah Bunck, DRC Community Projects Coordinator, said Lesman was brought in to market and promote major events that became overwhelming for the small DRC staff. “It takes time to market and plan events. Diane will help with that and work on marketing our brand.”
    DRC executive director Amy Menzer agreed that Lesman will be a positive addition.
    “Diane’s energy is infectious, and we think she will be great at helping DRC promote our community,” Menzer said. “She brings plenty of experience and understands the big picture of what we are trying to achieve as well as the smaller steps involved in helping us get there.”
    Lesman said her job is to help market the DRC, which is marketing the Dundalk community as a whole.
    “Part of it is to understand Dundalk and improve the image of Dundalk. How to change Dundalk into a place where people want to work and live.”
    The DRC promotes events like greening  and home ownership and tries to boost town morale. However, Lesman acknowledges that the DRC can’t directly create jobs, improve schools or lower the crime. Still, she and the DRC believe they can change the perception of Dundalk.
    “I think we are going to emphasize on what we can do. We recognize what we can control and what we can’t control,” she said.
    Lesman gave an example about the environment. According to the DRC, only 10 percent of Dundalk residents recycle. As marketing and development coordinator of the DRC, she hopes to get campaigns together that make recycling and anti-littering a part of the Dundalk culture.
    “In order to change that for a community, many organizations have to come together to tackle that issue,” she explained. “It can’t be just one. We have to have a mindset of recycling and not littering.”
    Lesman is from Gran Marais, a small town in Minnesota near Lake Superior. She relocated to the mid-Atlantic because some of her family is in the region.
    “I’m very excited to promote Dundalk as a place to live, and I look forward to being a part of the community,” she added.