Coastal Crane promotes breast cancer awareness with pink truck
Wednesday, 16 July 2014 12:57

Owner’s wife is breast cancer survivor

 by Ben Boehl

    The mental image of a big rig is a distinctly masculine one; it is big, it is growling, and it is full of raw physical power.
    It is probably not pink. But at least one local truck is, and for good reason.
    The truck is operated by Coastal Crane Service, Inc. located in Sparrows Point. Coastal Crane president Ray Goetzinger, Jr.’s wife Cindy is a breast cancer survivor.
    Employee Adam Matthews came up with the idea, and Mike Finnerty, director of operations at Coastal Crane, said the company purchased a new truck, but it took time to complete the final project.
    “We owned the truck since December, but we started to fabricate within the last [two months],” Finnerty explained. “It has been a big undertaking.”
    Goetzinger said it was a group project that everyone at Coastal Crane wanted to take part in. He said everyone was proud of the final product.
    “The entire company got on board. We are proud to be a corporate sponsor for  Susan G. Komen,” Goetzinger  said.

Goetzinger pointed out that corporate sponsorship is important in financing Komen events such as the race and noted that he will try to park the pink rig outside the race each year.
    The rig was also spotted at the Dundalk 4th of July parade. Goetzinger said the rig also participated in events in Aberdeen and Mount Airy.
    After being on the road for a few weeks, Goetzinger believes the truck is raising breast cancer awareness
    “We are riggers, so we do a lot of work,” explained Goetzinger. “We are at a lot of hospitals. Hopefully we will raise awareness.”
    Coastal Crane has even developed its own logo for the rig, modifying Komen’s “race for the cure” to “rigging for a cure.”
    Goetzinger told The Eagle that his wife has been in remission for four years now and said that he and the employees at Coastal Crane know too many women who have dealt with breast cancer.
    “It’s frightening how many people you know that are dealing with breast cancer. It’s too many,” Goetzinger noted.  “Hopefully one day, they will find a cure.”