DUNDALK — The Greater Dundalk Chamber of Commerce, formerly known as The Dundalk Chamber of Commerce, held a rebranding event Jan. 16 to launch their new name, new logo and website at the North Point Library.
The Greater Dundalk Chamber of Commerce invited clients to the event to network, analyze the new benefits offered to them and how to maneuver through the new website.
“We’ve changed our name to ‘The Greater Dundalk Chamber of Commerce,’ so it better represents the area that we represent,” Executive Director Vicki Young said. “We serve all areas such as Turners Station, to Sparrows Point, to Millers Island, to Edgemere and everything in between. We wanted a more modern name.”
The area of Dundalk is expanding, which initiated the group’s rebranding.
“The main thing that we are trying to do is get our name out there because we want to help businesses connect and create a stronger business community as well as residential. As businesses thrive, the community thrives. It’s very much relying on each other and we want our businesses to grow, so that we can be of stronger support to our community,” Young said.
To help create the new logo and website, SK Creative Solutions owner Sara Coch offered her services.
Coch started her full service marketing company seven years ago and joined The Greater Dundalk Chamber of Commerce two years ago.
Due to her graphic design background, Young asked Coch to create the logo and help with the website rebrand.
“We took what the chamber does and how they’re involved with the community and local business owners. The concept behind the logo was the key bridge and connecting businesses with other businesses, which prompted the arch that connects and bridges everyone together. It was hard because we really wanted to show something symbolical that was reflective of these groups of people. We wanted to display the connection and togetherness,” Coch said.
Being apart of The Greater Dundalk Chamber of Commerce has been “so helpful” to Coch.
After joining the group, Coch said she gained more clients. Not only has it been great financially for her company, she knows she can trust people in the group to assist her where it’s needed.
North Point Library Branch Manager Elizabeth Storm said she’s trying to build relationships in the community, so working with groups like The Greater Dundalk Chamber of Commerce is very important to making sure they’re serving the community in the right way.
The Greater Dundalk Chamber of Commerce encourages businesses, local community organizations and community members to get involved with the group so the community can be as beneficial to each other as much as possible.